The gallery is establishing itself in a neo-classical building in Roma Norte; furniture by ATRA Collective sits alongside carefully selected books by La Joplin. Additionally, SendB00ks presents two artist books: The Debutante and Other Stories by Leonora Carrington, with a special cover by Lennox, and A Wizard of Earthsea, with a cover by Luostarinen.

  • Sendb00ks

    Sendb00ks

    Gemma Janes founded Sendb00ks in 2018, a non-profit literary platform and publishing house that commissions contemporary artists to redesign covers to wrap around their favourite books. Distributed worldwide to a network of subscribers, Sendb00ks has sought to circulate forgotten or overlooked stories more widely, in the belief that conversations around literature should remain open and accessible to everyone. Since then, the project has expanded into a wider platform of educational and publishing programming, including the Sendb00ks School (a free programme with voluntary tutors, podcasts, and collaborations that resist commercial and institutional filtering.)
     
    She has collaborated with commercial clients including Calvin Klein, Maison Margiela, the Wall Street Journal and Rimowa. Her writing has appeared in Apartamento Magazine and The Plant, and her work has been featured in British Vogue, Dazed and The Sunday Times. She has curated libraries and hosted events at Yvon Lambert and Saint Anne Gallery in Paris, Left Bank Books in New York and Casa Bosques in Mexico City among others.
     
  • LA JOPLIN

    LA JOPLIN

    With more than thirty years of experience in the editorial, literary, and photographic fields, Carla Zarebska and Humberto Tachiquín Benito, known as “Tachi,” joined forces in 2011 to found the cultural imprint Cooperativa la Joplin, now known simply as La Joplin. La Joplin is driven by a constant spirit of exploration and by creative dialogue among peers, approaching bookmaking as a great adventure shaped by alliances and shared complicities. With a strong emphasis on celebrating Mexican culture and the importance of memory, La Joplin specializes in creating powerful visual narratives, privileging graphic arts, materials, and high-quality written content, and treating the book as an object in its own right.

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  • ATRA

    ATRA

    ATRA is an award-winning multidisciplinary design and architectural studio and furniture brand. Guided by centuries of craft and a vision for the future, ATRA creates luxurious, timeless designs that balance raw natural materials with precision engineering. The studio focuses on minimal, sculptural forms, exploring the tension between intuition and structure, chaos and control. All furniture is designed and produced in-house at ATRA FORM, ensuring meticulous attention from sketch to final piece.
     
    Alexander Díaz Andersson is the founder and creative director of ATRA. Raised in Sweden, educated in Spain, and based between Mexico City and Los Angeles, Alexander combines industrial design training with nearly two decades of hands-on experimentation. From furniture-making in the family business in the Yucatán Peninsula to opening ATRA in 2014, his practice balances sculpture and utility, chaos and control. ATRA spans interior design, architecture, and furniture (ATRA FORM), overseeing each piece from concept to completion. Alexander’s work, inspired by Scandinavian restraint, Japanese minimalism, Italian modernism, and natural forms, has been featured in Wallpaper, Architectural Digest, Vogue, WSJ, and GQ. In 2024, he received the Prix Versailles “Best Restaurant Design” award for ILIS, New York City.